Vince Bertucci, MD, FRCPC: Bertucci MedSpa


Olay Goes Pro With Derm Skin Line

Development for Olay Professional began three years ago, following the influx of derm brands hitting department and specialty stores. These items, said Tim Bunch, Olay Professional brand manager, “did not deliver on their promises to consumers. We thought that there was more to the idea of what professional should be.”

Dr. Greg Hillebrand, a biochemist with P&G, explained that the overall mission of Olay Professional is to
“make the skin respond as it did when it was younger.”

Hillebrand said while it was benefi cial to have the alliance to explore ideas and recruit input — members
include Dr. Stephen Mandy of Miami Beach, Fla., Dr. Doris Day of New York and Dr. Vince Bertucci of
Toronto — it wasn’t always harmonious. “We didn’t all agree. There were some arguments. So we changed and made some [more] changes along the way. This was a healthy development for us.”

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