Vince Bertucci, MD, FRCPC: Bertucci MedSpa


By Robert Cribb

Toronto dermatologist Dr. Vince Bertucci agrees there are gender differences that justify male-specific products. When the Head & Shoulders brand broke its unisex tradition to add a men’s shampoo to its line, dubbed Hair Endurance for Men, Bertucci was the expert hired to explain the science.

“By virtue of the fact that men have shorter hair, that affects conditioning requirements,” he says. “If men are using a product with rich conditioner, they’re probably over-conditioning.”

So, your girlfriend’s fruity suds are weighing down your hair and actually creating the appearance of a less fulsome mane, he says.

Plus all this stuff is making you smell like a girl.

It’s embarrassing.

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